SBI Session 6 -
February 20, 2008

"Web Sites that Work" will be presented on February 20, 2008.  The topics and presenters for Session 6 are: 

Web Site basics will be presented by Gary Fustino, Design for Communication with Jeffrey Houser, Owner and IT expert, DotComIt, LLC and Atty. Houston Putnam Lowry, F.C.I. ARB, Business Lawyer & Chartered Arbitrator, Brown & Welsh, P.C.

The topics will be:

 Websites Design and Development - What Do You Want the Website to Do?
- Sales (eCommerce)
- Image Building
- Up 24 Hrs & 7 Days a Week
- For Communication - Education
- Provide Customer Service

 Sales or Service (eCommerce)
- Online Quote Forms, eMail Data Collection,
- PayPal @ Credit Transactions
- Inventory, Shipping Costs, Insurance

 Image Building / Branding (Making Your Mark)
- Corporate I.D. and Logo Design
- Unique Products or Services
- Look and Feel - Color and Sound

 Available 24/7 To-
- Communicate (Right for You)
- Inform (History)
- Educate (How Different)
- Provide Customer Service
- Online Help / PDF Manuals
- Associated Costs and Timing

 Building a Website
- Custom vs. Templates
- Service Providers
- Web Space & eMail Accounts

 Maintaining - New Content
- CSS, Themes, & Links
- Performance
- New Content
- Adobe Contribute Software
- Edit Text/Images Zones

 Upgrade / Fresh Look
- Animation/Video/Banners
- Chat/Blogs (MySpace)
- Pictures/Graphics
- Background
- Sound

 Marketing the Business (and Website)
- Search Engines, Links and Links Back
- Discount Coupons & Loss-Leaders
- W.O.M.
- Clients & Contacts, Prospects & Leads
- Organizations and Memberships
- Volunteering

 Search Engines for Hire
- Google
- Top of Page / Sidebar / Listing
- Links and Links Back
- Agreements
- Search Engine Optimization

Many more details will follow...Program is subject to change.